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two-step flow of communication

theory that most people form opinions under the influence of opinion leaders, who in turn are influenced by mass media
Intangible theory Q970975
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two-step flow of communication

Summary

two-step flow of communication is a theory[1]. It draws 110 Wikipedia views per month (theory category, ranking #124 of 323).[2]

Key Facts

  • two-step flow of communication's instance of is recorded as theory[3].
  • two-step flow of communication's Freebase ID is recorded as /m/01rv7j[4].
  • two-step flow of communication's Encyclopædia Britannica Online ID is recorded as topic/two-step-flow-model-of-communication[5].
  • two-step flow of communication's Microsoft Academic ID is recorded as 2781193068[6].
  • two-step flow of communication's Encyclopedia of China is recorded as 153712[7].

Why It Matters

two-step flow of communication draws 110 Wikipedia views per month (theory category, ranking #124 of 323).[2] It has Wikipedia articles in 14 language editions, a strong signal of global cultural recognition.[8] It is known by 4 alternative names across languages and contexts.[9]

References

Programmatic citations — every numbered marker resolves to a verifiable graph row below.

Direct Wikidata claims

  1. [3] ↑ . wikidata.org.
  2. [4] ↑ . Freebase Data Dumps. wikidata.org.
  3. [5] ↑ . wikidata.org.
  4. [6] ↑ . wikidata.org.
  5. [7] ↑ . wikidata.org.

Class ancestry

  1. [1] ↑ . Wikidata. wikidata.org.

Aggregate / graph-position facts

  1. [2] ↑ . Wikimedia Foundation. dumps.wikimedia.org.
  2. [8] ↑ . Wikidata sitelinks. wikidata.org.
  3. [9] ↑ . Wikidata aliases. wikidata.org.

📑 Cite this page

Use these citations when quoting this entity in research, articles, AI prompts, or wherever provenance matters. We aggregate Wikidata + Wikipedia + authoritative open-data sources; the stitched, scored, cross-referenced view is what 4ort.xyz contributes.

APA 4ort.xyz Knowledge Graph. (2026). two-step flow of communication. Retrieved May 3, 2026, from https://4ort.xyz/entity/two-step-flow-of-communication
MLA “two-step flow of communication.” 4ort.xyz Knowledge Graph, 4ort.xyz, 3 May. 2026, https://4ort.xyz/entity/two-step-flow-of-communication.
BibTeX @misc{4ortxyz_two-step-flow-of-communication_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{two-step flow of communication}}, year = {2026}, url = {https://4ort.xyz/entity/two-step-flow-of-communication}, note = {Accessed: 2026-05-03}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): two-step flow of communication — https://4ort.xyz/entity/two-step-flow-of-communication (retrieved 2026-05-03)

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