Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development
2012 doctoral thesis by Richard John Calderwood at University of Waikato
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Key Facts
- Author: Towards a Client perspective on Advertising Development — author (P50): Richard John Calderwood[1]
- Publisher: Towards a Client perspective on Advertising Development — publisher (P123): Waikato Research Commons[2]
- Place of publication: Towards a Client perspective on Advertising Development — place of publication (P291): Hamilton[3]
- Language of work or name: Towards a Client perspective on Advertising Development — language of work or name (P407): English[4]
- Country of origin: Towards a Client perspective on Advertising Development — country of origin (P495): New Zealand[5]
- Publication date: 2012[6]
- Main subject: Towards a Client perspective on Advertising Development — main subject (P921): advertising[7]
- Work available at URL: https://researchcommons.waikato.ac.nz/handle/10289/5968[8]
- Title: Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development[9]
- Copyright holder: Towards a Client perspective on Advertising Development — copyright holder (P3931): Richard John Calderwood[10]
- Thesis submitted to: Towards a Client perspective on Advertising Development — thesis submitted to (P4101): University of Waikato[11]
- On focus list of Wikimedia project: Towards a Client perspective on Advertising Development — on focus list of Wikimedia project (P5008): NZThesisProject[12]
- Copyright status: Towards a Client perspective on Advertising Development — copyright status (P6216): copyrighted[13]
- Online access status: Towards a Client perspective on Advertising Development — online access status (P6954): open access[14]
- Thesis committee member: Towards a Client perspective on Advertising Development — thesis committee member (P9161): Scott Koslow[15]
- Thesis submitted for degree: Towards a Client perspective on Advertising Development — thesis submitted for degree (P13338): Doctor of Philosophy[16]