Operant Behavioral Economics for E‐mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and Informational Stimuli
Research article (Managerial and Decision Economics, 2015) · cited 19× · AI/ML
Press Enter · cited answer in seconds
0 sources
Operant Behavioral Economics for E‐mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and Informational Stimuli
Summary
Operant Behavioral Economics for E‐mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and Informational Stimuli is a scholarly article[1].
Key Facts
- Operant Behavioral Economics for E‐mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and Informational Stimuli's instance of is recorded as scholarly article[2].