Humanlike brands and metaphor: applications and consequences
2013 doctoral thesis by Mark Avis at University of Otago
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Key Facts
- Author: applications and consequences — author (P50): Mark Avis[1]
- Publisher: applications and consequences — publisher (P123): OUR Archive[2]
- Language of work or name: applications and consequences — language of work or name (P407): English[3]
- Country of origin: applications and consequences — country of origin (P495): New Zealand[4]
- Publication date: 2013[5]
- Main subject: applications and consequences — main subject (P921): anthropomorphism[6], applications and consequences — main subject (P921): brand management[7], applications and consequences — main subject (P921): metaphor[8]
- Work available at URL: https://ourarchive.otago.ac.nz/handle/10523/3758[9]
- Title: Humanlike brands and metaphor: applications and consequences[10]
- Copyright holder: applications and consequences — copyright holder (P3931): Mark Avis[11]
- Thesis submitted to: applications and consequences — thesis submitted to (P4101): University of Otago[12]
- On focus list of Wikimedia project: applications and consequences — on focus list of Wikimedia project (P5008): NZThesisProject[13]
- Copyright status: applications and consequences — copyright status (P6216): copyrighted[14]
- Thesis committee member: applications and consequences — thesis committee member (P9161): Robert Aitken[15], applications and consequences — thesis committee member (P9161): Shelagh Ferguson[16]
- Thesis submitted for degree: applications and consequences — thesis submitted for degree (P13338): Doctor of Philosophy[17]