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Hook vs. hope: How to enhance customer engagement through gamification

Research article (International Journal of Research in Marketing, 2019) · cited 247× · AI/ML
academia openalex:W2920866545
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Hook vs. hope: How to enhance customer engagement through gamification

Summary

Hook vs. hope: How to enhance customer engagement through gamification is a scholarly article[1].

Key Facts

  • Hook vs. hope: How to enhance customer engagement through gamification's instance of is recorded as scholarly article[2].

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Direct Wikidata claims

  1. [2] ↑ . wikidata.org.

Class ancestry

  1. [1] ↑ . Wikidata. wikidata.org.

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APA 4ort.xyz Knowledge Graph. (2026). Hook vs. hope: How to enhance customer engagement through gamification. Retrieved May 24, 2026, from https://4ort.xyz/entity/hook-vs-hope-how-to-enhance-customer-engagement-through-gamification
MLA “Hook vs. hope: How to enhance customer engagement through gamification.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/hook-vs-hope-how-to-enhance-customer-engagement-through-gamification.
BibTeX @misc{4ortxyz_hook-vs-hope-how-to-enhance-customer-engagement-through-gamification_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Hook vs. hope: How to enhance customer engagement through gamification}}, year = {2026}, url = {https://4ort.xyz/entity/hook-vs-hope-how-to-enhance-customer-engagement-through-gamification}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Hook vs. hope: How to enhance customer engagement through gamification — https://4ort.xyz/entity/hook-vs-hope-how-to-enhance-customer-engagement-through-gamification (retrieved 2026-05-24)

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