Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation

Summary

Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation is a doctoral thesis^[1].

Key Facts

• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation authored Conceptualisation, scale development & validation — author (P50): Linda Hollebeek^[2].
• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation's instance of is recorded as Conceptualisation, scale development & validation — instance of (P31): doctoral thesis^[3].
• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation was published by Conceptualisation, scale development & validation — publisher (P123): ResearchSpace@Auckland^[4].
• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation's country of origin is recorded as Conceptualisation, scale development & validation — country of origin (P495): New Zealand^[5].
• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation was released on 2012^[6].
• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation's work available at URL is recorded as https://researchspace.auckland.ac.nz/handle/2292/19493^[7].
• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation's title is recorded as Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation^[8].
• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation's copyright holder is recorded as Conceptualisation, scale development & validation — copyright holder (P3931): Linda Hollebeek^[9].
• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation's thesis submitted to is recorded as Conceptualisation, scale development & validation — thesis submitted to (P4101): University of Auckland^[10].
• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation's on focus list of Wikimedia project is recorded as Conceptualisation, scale development & validation — on focus list of Wikimedia project (P5008): NZThesisProject^[11].
• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation's copyright status is recorded as Conceptualisation, scale development & validation — copyright status (P6216): copyrighted^[12].
• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation's online access status is recorded as Conceptualisation, scale development & validation — online access status (P6954): open access^[13].
• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation's thesis committee member is recorded as Conceptualisation, scale development & validation — thesis committee member (P9161): Roderick J Brodie^[14].
• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation's thesis committee member is recorded as Conceptualisation, scale development & validation — thesis committee member (P9161): Mark Selwyn Glynn^[15].
• Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation's thesis submitted for degree is recorded as Conceptualisation, scale development & validation — thesis submitted for degree (P13338): Doctor of Philosophy^[16].

Body

Authorship and Creation

Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation authored Conceptualisation, scale development & validation — author (P50): Linda Hollebeek^[2]. It was published by Conceptualisation, scale development & validation — publisher (P123): ResearchSpace@Auckland^[4].

Publication

Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation was published on 2012^[6].