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Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication

Research article (European Journal of Marketing, 2019) · cited 75× · AI/ML
academia openalex:W2916096628
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Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication

Summary

Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication is a scholarly article[1].

Key Facts

  • Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication's instance of is recorded as scholarly article[2].

References

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Direct Wikidata claims

  1. [2] ↑ . wikidata.org.

Class ancestry

  1. [1] ↑ . Wikidata. wikidata.org.

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APA 4ort.xyz Knowledge Graph. (2026). Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication. Retrieved May 24, 2026, from https://4ort.xyz/entity/contrasting-perspectives-practitioners-viewpoint-on-personalised-marketing-communication
MLA “Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/contrasting-perspectives-practitioners-viewpoint-on-personalised-marketing-communication.
BibTeX @misc{4ortxyz_contrasting-perspectives-practitioners-viewpoint-on-personalised-marketing-communication_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication}}, year = {2026}, url = {https://4ort.xyz/entity/contrasting-perspectives-practitioners-viewpoint-on-personalised-marketing-communication}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication — https://4ort.xyz/entity/contrasting-perspectives-practitioners-viewpoint-on-personalised-marketing-communication (retrieved 2026-05-24)

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