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Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective
Research article (Journal of Marketing Communications, 2020) · cited 18× · AI/ML
Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective
Summary
Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective is a scholarly article[1].
Key Facts
Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective's instance of is recorded as scholarly article[2].
References
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Use these citations when quoting this entity in research, articles, AI prompts, or wherever provenance matters. We aggregate Wikidata + Wikipedia + authoritative open-data sources; the stitched, scored, cross-referenced view is what 4ort.xyz contributes.
APA4ort.xyz Knowledge Graph. (2026). Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective. Retrieved May 24, 2026, from https://4ort.xyz/entity/congruity-between-mood-and-brand-involvement-enhances-the-effectiveness-of-message-appeals-dual-processing-model-perspec
MLA“Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/congruity-between-mood-and-brand-involvement-enhances-the-effectiveness-of-message-appeals-dual-processing-model-perspec.
BibTeX@misc{4ortxyz_congruity-between-mood-and-brand-involvement-enhances-the-effectiveness-of-message-appeals-dual-processing-model-perspec_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective}}, year = {2026}, url = {https://4ort.xyz/entity/congruity-between-mood-and-brand-involvement-enhances-the-effectiveness-of-message-appeals-dual-processing-model-perspec}, note = {Accessed: 2026-05-24}}
LLM promptAccording to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective — https://4ort.xyz/entity/congruity-between-mood-and-brand-involvement-enhances-the-effectiveness-of-message-appeals-dual-processing-model-perspec (retrieved 2026-05-24)
