4ort / Use cases

For marketers

marketerscreatorsPR teamsAI agents

Know when your brand, your competitors or your category start moving, why, and whether readers or only publishers care.

Watch your set

Ten watchlists of up to 25 brands, products, people or one whole category. Entities come from the knowledge graph, so "Apple" the company is never "apple" the fruit.

Share of attention

Your share of Wikipedia readers against competitors, hourly. Only 4ort measures it.

Share of voice + tone

Your share of GDELT news mentions and the tone of that coverage, against the same set.

Alerts on change

Email and Slack when something moves: an attention spike, a news surge, a share-of-voice or tone shift. Never every hour by default.

A week with it

  1. Create a watchlist: your brand and four competitors.
  2. Get a Slack message when a competitor's attention jumps 3× with the headlines behind it.
  3. Drop the share-of-attention chart into Monday's report (you may publish it with attribution).
  4. Export the 90-day alert history as CSV for the quarterly review.

What it costs

Marketer Alerts: $49 a month per workspace, three seats, ten watchlists, hourly change alerts by email and Slack, a daily digest, a dashboard, 90-day history and CSV. Launching soon · paid checkout is not open. Pilot workspaces are by invitation while checkout is closed.

The API and MCP tools run on any free key today (2,000 lookups a day).

Open a workspaceAPI catalogAsk for a pilot

Why only 4ort: share of attention from Wikipedia readers · verified official links on every entity · 2,150 licence-clean open-data sources joined · hourly alerts at $49 · charts you may publish. How it is computed: methodology.