Value slippage in brand transformation: a conceptualization
Research article (Journal of Product & Brand Management, 2016) · cited 35× · AI/ML
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- [2] ↑ Value slippage in brand transformation: a conceptualization — instance of (P31): scholarly article. wikidata.org.
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4ort.xyz Knowledge Graph. (2026). Value slippage in brand transformation: a conceptualization. Retrieved May 24, 2026, from https://4ort.xyz/entity/value-slippage-in-brand-transformation-a-conceptualization
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“Value slippage in brand transformation: a conceptualization.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/value-slippage-in-brand-transformation-a-conceptualization.
BibTeX
@misc{4ortxyz_value-slippage-in-brand-transformation-a-conceptualization_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Value slippage in brand transformation: a conceptualization}}, year = {2026}, url = {https://4ort.xyz/entity/value-slippage-in-brand-transformation-a-conceptualization}, note = {Accessed: 2026-05-24}}
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