Home ›
Entities
› academia
› Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and Twitter in digital ecosystems
Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and Twitter in digital ecosystems
Research article (Journal of Business Research, 2023) · cited 11× · AI/ML
Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and Twitter in digital ecosystems
Summary
Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and Twitter in digital ecosystems is a scholarly article[1].
Key Facts
Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and Twitter in digital ecosystems's instance of is recorded as scholarly article[2].
References
Programmatic citations — every numbered marker resolves to a verifiable graph row below.
Use these citations when quoting this entity in research, articles, AI prompts, or wherever provenance matters. We aggregate Wikidata + Wikipedia + authoritative open-data sources; the stitched, scored, cross-referenced view is what 4ort.xyz contributes.
APA4ort.xyz Knowledge Graph. (2026). Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and Twitter in digital ecosystems. Retrieved May 24, 2026, from https://4ort.xyz/entity/using-r-a-theory-and-the-optimal-distinctiveness-perspective-to-understand-the-strategic-marketing-approaches-used-by-pl
MLA“Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and Twitter in digital ecosystems.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/using-r-a-theory-and-the-optimal-distinctiveness-perspective-to-understand-the-strategic-marketing-approaches-used-by-pl.
BibTeX@misc{4ortxyz_using-r-a-theory-and-the-optimal-distinctiveness-perspective-to-understand-the-strategic-marketing-approaches-used-by-pl_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and Twitter in digital ecosystems}}, year = {2026}, url = {https://4ort.xyz/entity/using-r-a-theory-and-the-optimal-distinctiveness-perspective-to-understand-the-strategic-marketing-approaches-used-by-pl}, note = {Accessed: 2026-05-24}}
LLM promptAccording to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and Twitter in digital ecosystems — https://4ort.xyz/entity/using-r-a-theory-and-the-optimal-distinctiveness-perspective-to-understand-the-strategic-marketing-approaches-used-by-pl (retrieved 2026-05-24)
