Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior

Research article (Journal of Retailing and Consumer Services, 2021) · cited 111× · AI/ML
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Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior

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Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior is a scholarly article[1].

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  • Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior's instance of is recorded as scholarly article[2].

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APA 4ort.xyz Knowledge Graph. (2026). Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior. Retrieved May 24, 2026, from https://4ort.xyz/entity/understanding-the-omnichannel-customer-journey-the-effect-of-online-and-offline-channel-interactivity-on-consumer-value-
MLA “Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/understanding-the-omnichannel-customer-journey-the-effect-of-online-and-offline-channel-interactivity-on-consumer-value-.
BibTeX @misc{4ortxyz_understanding-the-omnichannel-customer-journey-the-effect-of-online-and-offline-channel-interactivity-on-consumer-value-_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior}}, year = {2026}, url = {https://4ort.xyz/entity/understanding-the-omnichannel-customer-journey-the-effect-of-online-and-offline-channel-interactivity-on-consumer-value-}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior — https://4ort.xyz/entity/understanding-the-omnichannel-customer-journey-the-effect-of-online-and-offline-channel-interactivity-on-consumer-value- (retrieved 2026-05-24)

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