The line extension dilemma: Greater difference or similarity to existing products?

Research article (Journal of Brand Management, 2015) · cited 10× · AI/ML
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The line extension dilemma: Greater difference or similarity to existing products?

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The line extension dilemma: Greater difference or similarity to existing products? is a scholarly article[1].

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APA 4ort.xyz Knowledge Graph. (2026). The line extension dilemma: Greater difference or similarity to existing products?. Retrieved May 24, 2026, from https://4ort.xyz/entity/the-line-extension-dilemma-greater-difference-or-similarity-to-existing-products
MLA “The line extension dilemma: Greater difference or similarity to existing products?.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/the-line-extension-dilemma-greater-difference-or-similarity-to-existing-products.
BibTeX @misc{4ortxyz_the-line-extension-dilemma-greater-difference-or-similarity-to-existing-products_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{The line extension dilemma: Greater difference or similarity to existing products?}}, year = {2026}, url = {https://4ort.xyz/entity/the-line-extension-dilemma-greater-difference-or-similarity-to-existing-products}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): The line extension dilemma: Greater difference or similarity to existing products? — https://4ort.xyz/entity/the-line-extension-dilemma-greater-difference-or-similarity-to-existing-products (retrieved 2026-05-24)

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