Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube

Research article (Journal of Current Issues & Research in Advertising, 2021) · cited 15× · AI/ML
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Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube

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Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube is a scholarly article[1].

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  • Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube's instance of is recorded as scholarly article[2].

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APA 4ort.xyz Knowledge Graph. (2026). Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube. Retrieved May 24, 2026, from https://4ort.xyz/entity/predicting-advertising-persuasiveness-a-decision-tree-method-for-understanding-emotional-in-congruence-of-ad-placement-o
MLA “Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/predicting-advertising-persuasiveness-a-decision-tree-method-for-understanding-emotional-in-congruence-of-ad-placement-o.
BibTeX @misc{4ortxyz_predicting-advertising-persuasiveness-a-decision-tree-method-for-understanding-emotional-in-congruence-of-ad-placement-o_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube}}, year = {2026}, url = {https://4ort.xyz/entity/predicting-advertising-persuasiveness-a-decision-tree-method-for-understanding-emotional-in-congruence-of-ad-placement-o}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube — https://4ort.xyz/entity/predicting-advertising-persuasiveness-a-decision-tree-method-for-understanding-emotional-in-congruence-of-ad-placement-o (retrieved 2026-05-24)

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