Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective

Research article (Journal of Promotion Management, 2016) · cited 14× · AI/ML
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Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective

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Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective is a scholarly article[1].

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APA 4ort.xyz Knowledge Graph. (2026). Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective. Retrieved May 24, 2026, from https://4ort.xyz/entity/moderating-role-of-brand-familiarity-in-cross-media-effects-an-information-processing-perspective
MLA “Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/moderating-role-of-brand-familiarity-in-cross-media-effects-an-information-processing-perspective.
BibTeX @misc{4ortxyz_moderating-role-of-brand-familiarity-in-cross-media-effects-an-information-processing-perspective_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective}}, year = {2026}, url = {https://4ort.xyz/entity/moderating-role-of-brand-familiarity-in-cross-media-effects-an-information-processing-perspective}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective — https://4ort.xyz/entity/moderating-role-of-brand-familiarity-in-cross-media-effects-an-information-processing-perspective (retrieved 2026-05-24)

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