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Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework
Research article (International Journal of Advertising, 2021) · cited 11× · AI/ML
Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework
Summary
Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework is a scholarly article[1].
Key Facts
Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework's instance of is recorded as scholarly article[2].
References
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Use these citations when quoting this entity in research, articles, AI prompts, or wherever provenance matters. We aggregate Wikidata + Wikipedia + authoritative open-data sources; the stitched, scored, cross-referenced view is what 4ort.xyz contributes.
APA4ort.xyz Knowledge Graph. (2026). Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework. Retrieved May 24, 2026, from https://4ort.xyz/entity/managerial-and-organizational-perspectives-on-onlineoffline-integration-within-integrated-marketing-communication-toward
MLA“Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/managerial-and-organizational-perspectives-on-onlineoffline-integration-within-integrated-marketing-communication-toward.
BibTeX@misc{4ortxyz_managerial-and-organizational-perspectives-on-onlineoffline-integration-within-integrated-marketing-communication-toward_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework}}, year = {2026}, url = {https://4ort.xyz/entity/managerial-and-organizational-perspectives-on-onlineoffline-integration-within-integrated-marketing-communication-toward}, note = {Accessed: 2026-05-24}}
LLM promptAccording to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework — https://4ort.xyz/entity/managerial-and-organizational-perspectives-on-onlineoffline-integration-within-integrated-marketing-communication-toward (retrieved 2026-05-24)
