Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo

Research article (Journal of International Marketing, 2020) · cited 35× · AI/ML
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Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo

Summary

Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo is a scholarly article[1].

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  • Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo's instance of is recorded as scholarly article[2].

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Use these citations when quoting this entity in research, articles, AI prompts, or wherever provenance matters. We aggregate Wikidata + Wikipedia + authoritative open-data sources; the stitched, scored, cross-referenced view is what 4ort.xyz contributes.

APA 4ort.xyz Knowledge Graph. (2026). Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo. Retrieved May 24, 2026, from https://4ort.xyz/entity/lit-up-or-dimmed-down-why-when-and-how-regret-anticipation-affects-consumers-use-of-the-global-brand-halo
MLA “Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/lit-up-or-dimmed-down-why-when-and-how-regret-anticipation-affects-consumers-use-of-the-global-brand-halo.
BibTeX @misc{4ortxyz_lit-up-or-dimmed-down-why-when-and-how-regret-anticipation-affects-consumers-use-of-the-global-brand-halo_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo}}, year = {2026}, url = {https://4ort.xyz/entity/lit-up-or-dimmed-down-why-when-and-how-regret-anticipation-affects-consumers-use-of-the-global-brand-halo}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo — https://4ort.xyz/entity/lit-up-or-dimmed-down-why-when-and-how-regret-anticipation-affects-consumers-use-of-the-global-brand-halo (retrieved 2026-05-24)

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