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Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services
Research article (Journal of Product & Brand Management, 2024) · cited 21× · AI/ML
Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services
Summary
Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services is a scholarly article[1].
Key Facts
Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services's instance of is recorded as scholarly article[2].
References
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Use these citations when quoting this entity in research, articles, AI prompts, or wherever provenance matters. We aggregate Wikidata + Wikipedia + authoritative open-data sources; the stitched, scored, cross-referenced view is what 4ort.xyz contributes.
APA4ort.xyz Knowledge Graph. (2026). Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services. Retrieved May 24, 2026, from https://4ort.xyz/entity/leveraging-brand-coolness-for-building-strong-consumer-brand-relationships-different-implications-for-products-and-servi
MLA“Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/leveraging-brand-coolness-for-building-strong-consumer-brand-relationships-different-implications-for-products-and-servi.
BibTeX@misc{4ortxyz_leveraging-brand-coolness-for-building-strong-consumer-brand-relationships-different-implications-for-products-and-servi_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services}}, year = {2026}, url = {https://4ort.xyz/entity/leveraging-brand-coolness-for-building-strong-consumer-brand-relationships-different-implications-for-products-and-servi}, note = {Accessed: 2026-05-24}}
LLM promptAccording to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services — https://4ort.xyz/entity/leveraging-brand-coolness-for-building-strong-consumer-brand-relationships-different-implications-for-products-and-servi (retrieved 2026-05-24)
