In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions

Research article (Journal of Consumer Behaviour, 2018) · cited 11× · AI/ML
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In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions

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In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions is a scholarly article[1].

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APA 4ort.xyz Knowledge Graph. (2026). In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions. Retrieved May 24, 2026, from https://4ort.xyz/entity/in-the-eye-of-the-beholder-the-role-of-cognitive-style-and-similarity-in-the-evaluation-of-brand-extensions
MLA “In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/in-the-eye-of-the-beholder-the-role-of-cognitive-style-and-similarity-in-the-evaluation-of-brand-extensions.
BibTeX @misc{4ortxyz_in-the-eye-of-the-beholder-the-role-of-cognitive-style-and-similarity-in-the-evaluation-of-brand-extensions_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions}}, year = {2026}, url = {https://4ort.xyz/entity/in-the-eye-of-the-beholder-the-role-of-cognitive-style-and-similarity-in-the-evaluation-of-brand-extensions}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions — https://4ort.xyz/entity/in-the-eye-of-the-beholder-the-role-of-cognitive-style-and-similarity-in-the-evaluation-of-brand-extensions (retrieved 2026-05-24)

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