How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal

Research article (Information Systems Frontiers, 2023) · cited 76× · AI/ML
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How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal

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How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal is a scholarly article[1].

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APA 4ort.xyz Knowledge Graph. (2026). How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal. Retrieved May 24, 2026, from https://4ort.xyz/entity/how-do-virtual-ai-streamers-influence-viewers-livestream-shopping-behavior-the-effects-of-persuasive-factors-and-the-med
MLA “How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/how-do-virtual-ai-streamers-influence-viewers-livestream-shopping-behavior-the-effects-of-persuasive-factors-and-the-med.
BibTeX @misc{4ortxyz_how-do-virtual-ai-streamers-influence-viewers-livestream-shopping-behavior-the-effects-of-persuasive-factors-and-the-med_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal}}, year = {2026}, url = {https://4ort.xyz/entity/how-do-virtual-ai-streamers-influence-viewers-livestream-shopping-behavior-the-effects-of-persuasive-factors-and-the-med}, note = {Accessed: 2026-05-24}}
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