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Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda

Research article (International Journal of Information Management, 2023) · cited 372× · AI/ML
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Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda

Summary

Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda is a scholarly article[1].

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  • Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda's instance of is recorded as scholarly article[2].

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Yogesh Kumar Dwivedi

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Direct Wikidata claims

  1. [2] ↑ . wikidata.org.

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  1. [1] ↑ . Wikidata. wikidata.org.

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APA 4ort.xyz Knowledge Graph. (2026). Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda. Retrieved May 24, 2026, from https://4ort.xyz/entity/generative-artificial-intelligence-in-marketing-applications-opportunities-challenges-and-research-agenda
MLA “Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/generative-artificial-intelligence-in-marketing-applications-opportunities-challenges-and-research-agenda.
BibTeX @misc{4ortxyz_generative-artificial-intelligence-in-marketing-applications-opportunities-challenges-and-research-agenda_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda}}, year = {2026}, url = {https://4ort.xyz/entity/generative-artificial-intelligence-in-marketing-applications-opportunities-challenges-and-research-agenda}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda — https://4ort.xyz/entity/generative-artificial-intelligence-in-marketing-applications-opportunities-challenges-and-research-agenda (retrieved 2026-05-24)

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