Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

Research article (Journal of the Academy of Marketing Science, 2019) · cited 435× · AI/ML
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Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

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Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation is a scholarly article[1].

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APA 4ort.xyz Knowledge Graph. (2026). Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation. Retrieved May 24, 2026, from https://4ort.xyz/entity/conceptualizing-the-electronic-word-of-mouth-process-what-we-know-and-need-to-know-about-ewom-creation-exposure-and-eval
MLA “Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/conceptualizing-the-electronic-word-of-mouth-process-what-we-know-and-need-to-know-about-ewom-creation-exposure-and-eval.
BibTeX @misc{4ortxyz_conceptualizing-the-electronic-word-of-mouth-process-what-we-know-and-need-to-know-about-ewom-creation-exposure-and-eval_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation}}, year = {2026}, url = {https://4ort.xyz/entity/conceptualizing-the-electronic-word-of-mouth-process-what-we-know-and-need-to-know-about-ewom-creation-exposure-and-eval}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation — https://4ort.xyz/entity/conceptualizing-the-electronic-word-of-mouth-process-what-we-know-and-need-to-know-about-ewom-creation-exposure-and-eval (retrieved 2026-05-24)

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