Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises

Research article (The Journal of Marketing Theory and Practice, 2016) · cited 111× · AI/ML
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Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises

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Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises is a scholarly article[1].

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APA 4ort.xyz Knowledge Graph. (2026). Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises. Retrieved May 24, 2026, from https://4ort.xyz/entity/collaborative-brand-attacks-in-social-media-exploring-the-antecedents-characteristics-and-consequences-of-a-new-form-of-
MLA “Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/collaborative-brand-attacks-in-social-media-exploring-the-antecedents-characteristics-and-consequences-of-a-new-form-of-.
BibTeX @misc{4ortxyz_collaborative-brand-attacks-in-social-media-exploring-the-antecedents-characteristics-and-consequences-of-a-new-form-of-_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises}}, year = {2026}, url = {https://4ort.xyz/entity/collaborative-brand-attacks-in-social-media-exploring-the-antecedents-characteristics-and-consequences-of-a-new-form-of-}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises — https://4ort.xyz/entity/collaborative-brand-attacks-in-social-media-exploring-the-antecedents-characteristics-and-consequences-of-a-new-form-of- (retrieved 2026-05-24)

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