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Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction
Research article (Journal of Retailing and Consumer Services, 2016) · cited 23× · AI/ML
Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction
Summary
Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction is a scholarly article[1].
Key Facts
Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction's instance of is recorded as scholarly article[2].
References
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Use these citations when quoting this entity in research, articles, AI prompts, or wherever provenance matters. We aggregate Wikidata + Wikipedia + authoritative open-data sources; the stitched, scored, cross-referenced view is what 4ort.xyz contributes.
APA4ort.xyz Knowledge Graph. (2026). Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction. Retrieved May 24, 2026, from https://4ort.xyz/entity/brand-expertise-and-perceived-consistency-reversals-on-vertical-line-extensions-the-moderating-role-of-extension-directi
MLA“Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/brand-expertise-and-perceived-consistency-reversals-on-vertical-line-extensions-the-moderating-role-of-extension-directi.
BibTeX@misc{4ortxyz_brand-expertise-and-perceived-consistency-reversals-on-vertical-line-extensions-the-moderating-role-of-extension-directi_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction}}, year = {2026}, url = {https://4ort.xyz/entity/brand-expertise-and-perceived-consistency-reversals-on-vertical-line-extensions-the-moderating-role-of-extension-directi}, note = {Accessed: 2026-05-24}}
LLM promptAccording to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction — https://4ort.xyz/entity/brand-expertise-and-perceived-consistency-reversals-on-vertical-line-extensions-the-moderating-role-of-extension-directi (retrieved 2026-05-24)
