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Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns
Research article (Journal of the Academy of Marketing Science, 2015) · cited 103× · AI/ML
Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns
Summary
Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns is a scholarly article[1].
Key Facts
Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns's instance of is recorded as scholarly article[2].
References
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APA4ort.xyz Knowledge Graph. (2026). Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns. Retrieved May 24, 2026, from https://4ort.xyz/entity/brand-architecture-strategy-and-firm-value-how-leveraging-separating-and-distancing-the-corporate-brand-affects-risk-and
MLA“Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/brand-architecture-strategy-and-firm-value-how-leveraging-separating-and-distancing-the-corporate-brand-affects-risk-and.
BibTeX@misc{4ortxyz_brand-architecture-strategy-and-firm-value-how-leveraging-separating-and-distancing-the-corporate-brand-affects-risk-and_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns}}, year = {2026}, url = {https://4ort.xyz/entity/brand-architecture-strategy-and-firm-value-how-leveraging-separating-and-distancing-the-corporate-brand-affects-risk-and}, note = {Accessed: 2026-05-24}}
LLM promptAccording to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns — https://4ort.xyz/entity/brand-architecture-strategy-and-firm-value-how-leveraging-separating-and-distancing-the-corporate-brand-affects-risk-and (retrieved 2026-05-24)
