Better together? Harnessing the power of brand placement through program sponsorship messages

Research article (Journal of Business Research, 2017) · cited 24× · AI/ML
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Better together? Harnessing the power of brand placement through program sponsorship messages

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Better together? Harnessing the power of brand placement through program sponsorship messages is a scholarly article[1].

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  • Better together? Harnessing the power of brand placement through program sponsorship messages's instance of is recorded as scholarly article[2].

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APA 4ort.xyz Knowledge Graph. (2026). Better together? Harnessing the power of brand placement through program sponsorship messages. Retrieved May 24, 2026, from https://4ort.xyz/entity/better-together-harnessing-the-power-of-brand-placement-through-program-sponsorship-messages
MLA “Better together? Harnessing the power of brand placement through program sponsorship messages.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/better-together-harnessing-the-power-of-brand-placement-through-program-sponsorship-messages.
BibTeX @misc{4ortxyz_better-together-harnessing-the-power-of-brand-placement-through-program-sponsorship-messages_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Better together? Harnessing the power of brand placement through program sponsorship messages}}, year = {2026}, url = {https://4ort.xyz/entity/better-together-harnessing-the-power-of-brand-placement-through-program-sponsorship-messages}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Better together? Harnessing the power of brand placement through program sponsorship messages — https://4ort.xyz/entity/better-together-harnessing-the-power-of-brand-placement-through-program-sponsorship-messages (retrieved 2026-05-24)

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