# You plant a virtual tree, we'll plant a real tree: Understanding users' adoption of the Ant Forest mobile gaming application from a behavioral reasoning theory perspective

> Research article (Journal of Cleaner Production, 2021) · cited 120× · AI/ML

**Wikidata**: [openalex:W3163440055](https://www.wikidata.org/wiki/openalex:W3163440055)  
**Source**: https://4ort.xyz/entity/you-plant-a-virtual-tree-we-ll-plant-a-real-tree-understanding-users-adoption-of-the-ant-forest-mobile-gaming-applicatio