# You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising

> Research article (Journal of Current Issues & Research in Advertising, 2024) · cited 15× · AI/ML

**Wikidata**: [openalex:W4392359115](https://www.wikidata.org/wiki/openalex:W4392359115)  
**Source**: https://4ort.xyz/entity/you-are-so-much-like-meyou-just-have-to-tell-the-truth-impact-of-user-influencer-similarity-on-parasocial-interactions-i