# “Yes and. . ., but wait. . ., heck no!”: A socially situated cognitive approach towards understanding how startup entrepreneurs process critical feedback

> Research article (Journal of Small Business Management, 2021) · cited 26× · AI/ML

**Wikidata**: [openalex:W3136776192](https://www.wikidata.org/wiki/openalex:W3136776192)  
**Source**: https://4ort.xyz/entity/yes-and-but-wait-heck-no-a-socially-situated-cognitive-approach-towards-understanding-how-startup-entrepreneurs-process-