# Yarche!

> Russian chain of supermarkets

**Wikidata**: [Q102254456](https://www.wikidata.org/wiki/Q102254456)  
**Source**: https://4ort.xyz/entity/yarche

## Summary
Yarche! is a Russian chain of supermarkets headquartered in Tomsk and operating under the official legal name ООО «Камелот-А». Founded in 2015, the company is a subsidiary of the KDV Group and functions as a retail business within the Russian Federation's commercial sector.

## Key Facts
- **Founded:** 2015
- **Headquarters:** Tomsk, Russia
- **Parent Organization:** KDV Group
- **Official Name:** ООО «Камелот-А» (OOO "Camelot-A")
- **Industry:** Retail
- **Business Type:** Retail chain, supermarket, business
- **Website:** https://ярче.рф/ (Russian language)
- **Social Media:** Facebook (Yarche.supermarket), VK (supermarket_yarche)
- **YouTube Channel:** Handle "супермаркетыярче" (ID: UCX4IbEae_yxJR-N2CdBwn0Q)
- **YouTube Statistics:** 306,642 viewers/listeners (as of December 2025); 705 subscribers and 67 videos (as of December 2020)
- **Identifiers:** OSM Name Suggestion Index ID (yarche-d5eaac)
- **Aliases:** Yarche, Ярче

## FAQs
**Who owns and operates Yarche!?**
Yarche! is owned by the KDV Group and operates commercially under the official legal entity ООО «Камелот-А».

**Where is Yarche! located?**
The company is headquartered in Tomsk, Russia, and operates within the country's retail sector.

**What type of business is Yarche!?**
Yarche! is classified as a retail chain and a supermarket, functioning as an economic entity and juridical person engaged in commercial activities.

**How does Yarche! engage with customers digitally?**
The chain maintains a Russian-language website at ярче.рф and active profiles on Facebook, VK, and YouTube, where its channel has garnered hundreds of thousands of views.

## Why It Matters
Yarche! represents a significant component of the retail infrastructure in its operational region, particularly as a subsidiary of the larger KDV Group. By operating as a supermarket chain, it fulfills the fundamental economic role of a business—generating profit through the sale of goods while contributing to the local economy. Its establishment in 2015 and subsequent growth reflect the dynamic nature of the Russian retail market. Furthermore, its robust digital presence, including a localized .рф domain and active social media channels, illustrates the integration of traditional brick-and-mortar retail models with virtual business strategies to reach a broader consumer base.

## Notable For
- Being a subsidiary of the KDV Group, a major business entity.
- Operating under the distinctive legal name ООО «Камелот-А».
- Headquartering in Tomsk, a key city in Siberia.
- Utilizing the Cyrillic domain .рф for its official website.
- Accumulating over 300,000 views on its YouTube channel.

## Body

### Corporate Structure and Origins
Yarche! was established in 2015 and operates as a business organization within the retail industry. It is legally classified as a juridical person and an economic entity, specifically structured as a retail chain and a supermarket. The company is headquartered in Tomsk, Russia, and is owned by the parent organization KDV Group. In official registrations and legal contexts, the entity is referred to by its official name, ООО «Камелот-А» (OOO "Camelot-A"). As a business, its primary goal is the generation of profit through commercial activities, distinguishing it from non-commercial organizations.

### Operations and Classification
Functionally, Yarche! falls under the subclass of supermarkets and is an instance of a retail chain. It aligns with the broader definition of a business as an organization undertaking commercial, industrial, or professional activities. The enterprise consists of various components typical of the business sector, including economic activity, property, and human capital. While the specific number of locations is not detailed in the source, its classification as a "chain" indicates multiple points of operation. The business operates in Russia, a transcontinental country with a federal semi-presidential republic system, navigating the economic landscape of the world's largest nation by land area.

### Digital Presence and Media
Yarche! maintains a significant digital footprint to support its commercial operations. Its official website is hosted at https://ярче.рф/, utilizing the Russian-language Cyrillic top-level domain. The brand is active on social media platforms, including Facebook under the username "Yarche.supermarket" and VK under "supermarket_yarche".

On YouTube, the chain operates the channel "супермаркетыярче" (Channel ID: UCX4IbEae_yxJR-N2CdBwn0Q). Statistics indicate a growing digital audience, with the channel recording 306,642 viewers or listeners as of December 2025. Earlier data from December 2020 noted the channel had 67 videos and 705 subscribers. The channel was established on October 8, 2015. Additionally, the entity is indexed in the OpenStreetMap Name Suggestion Index with the ID "yarche-d5eaac".

### Geographic and Economic Context
As a Russian business, Yarche! operates within the context of the Russian Federation's economy. Russia is the largest country in the world by area, spanning Eastern Europe and Northern Asia, with a population of approximately 146 million. The country operates a federal semi-presidential republic and uses the Russian ruble as its currency. Yarche! contributes to the retail sector of this economy, which includes diverse industries ranging from automotive to technology. The company's headquarters in Tomsk places it within a region that serves as a significant administrative and economic center in Siberia.

## References

1. official website
2. YouTube API
3. Name Suggestion Index