# Yapokupayu

> Russian media platform about fashion, beauty, and lifestyle

**Wikidata**: [Q113411713](https://www.wikidata.org/wiki/Q113411713)  
**Source**: https://4ort.xyz/entity/yapokupayu

## Summary
Yapokupayu is a Russian media outlet focused on fashion, beauty, and lifestyle, operating as both a magazine and website. Founded in 1996, it publishes content primarily in Russian using Cyrillic script with the motto "Выбирают с нами, покупают у вас" (Choose with us, buy from you).

## Key Facts
- Founded in 1996 in Russia
- Functions as both a magazine and website
- Official website: yapokupayu.ru
- Content primarily in Russian using Cyrillic script
- Main subject areas include fashion, lifestyle, interior design, and beauty
- Motto: "Выбирают с нами, покупают у вас" (Choose with us, buy from you)
- Operates multiple social media platforms including Instagram, Facebook, VK, Telegram, and others
- Hosts the Yapokupayu Beauty Awards as a significant event

## FAQs
### Q: What is Yapokupayu?
A: Yapokupayu is a Russian media outlet focused on fashion, beauty, and lifestyle. It operates both as a magazine and website, publishing content primarily in Russian using Cyrillic script.

### Q: When was Yapokupayu founded?
A: Yapokupayu was founded in 1996 in Russia, though some references initially indicated a planned inception of 1990.

### Q: What topics does Yapokupayu cover?
A: Yapokupayu covers fashion, lifestyle, interior design, and beauty content, with specific sections dedicated to each topic on their website.

### Q: What social media platforms does Yapokupayu use?
A: Yapokupayu maintains active profiles on Instagram (yapokupayu_ru), Facebook (yapokayuru), VK (yapokru), Telegram (yapokshopping), TikTok (yapokupayu.ru), Pinterest (yapokupayu), and Odnoklassniki (yapokru), among others.

## Why It Matters
Yapokupayu serves as a comprehensive fashion and lifestyle resource for Russian-speaking audiences, filling a specific niche in the media landscape. By covering fashion, beauty, interior design, and lifestyle topics, it addresses the diverse interests of its readership. The outlet's presence across multiple platforms ensures accessibility and engagement with its audience in an increasingly digital media environment. Its awards program, such as the Yapokupayu Beauty Awards, adds industry recognition and establishes it as a tastemaker in the Russian beauty and fashion scene.

## Notable For
- Hosting the Yapokupayu Beauty Awards event
- Maintaining a significant social media following across multiple platforms
- Operating consistently since 1996 in the Russian media landscape
- Using the distinctive motto "Выбирают с нами, покупают у вас" (Choose with us, buy from you)
- Offering content across diverse lifestyle categories including fashion, beauty, interior design, and general lifestyle topics

## Body
### Basic Information
Yapokupayu is a Russian media outlet that functions as both a magazine and website, specializing in fashion, beauty, and lifestyle content. It was founded in 1996 in Russia and publishes primarily in Russian using Cyrillic script. The outlet's official website is yapokupayu.ru, and it operates under the motto "Выбирают с нами, покупают у вас" (Choose with us, buy from you).

### Content Focus
Yapokupayu covers several main subject areas:
- Fashion: Content available at https://www.yapokupayu.ru/blogs/rubric/moda
- Lifestyle: Content available at https://www.yapokupayu.ru/blogs/rubric/life
- Interior design: Content available at https://www.yapokupayu.ru/blogs/rubric/dom
- Beauty: Content available at https://www.yapokupayu.ru/blogs/rubric/krasota

### Digital Presence
Yapokupayu maintains an active presence across multiple digital platforms:
- Instagram: yapokupayu_ru (15,700 followers as of 2025-12-19)
- Facebook: yapokayuru (118,000 followers as of 2026-03-04)
- VK: yapokru (175,000 followers as of 2025-12-19)
- Telegram: yapokshopping (5,296 followers as of 2026-03-04)
- TikTok: yapokupayu.ru
- Pinterest: yapokupayu
- Odnoklassniki: yapokru
- YouTube: channel ID 24150296

The website offers RSS feed access at https://www.yapokupayu.ru/feed/rss.xml and maintains a sitemap at https://www.yapokupayu.ru/sitemap.xml.

### Contact Information
For business inquiries, Yapokupayu can be contacted at ads@yapokupayu.ru. The outlet's privacy policy is available at https://www.yapokupayu.ru/about/conf and terms of service at https://www.yapokupayu.ru/terms.

### Events and Awards
Yapokupayu hosts the Yapokupayu Beauty Awards as a significant event related to its beauty coverage, contributing to industry recognition and positioning itself as a tastemaker in the Russian beauty sector.

### Alias and Alternative Names
The outlet is known by several aliases including ЯПокупаю.ru, Журнал ЯПокупаю, and Портал ЯПокупаю, with its native label being ЯПокупаю.

### Platform Identifiers
Yapokupayu has various platform-specific identifiers:
- Dzen ID: yapokupayu.ru
- LiveJournal ID: yapokupayu
- YouTube channel ID: 24150296

## References

1. [Source](https://www.yapokupayu.ru/blogs/rubric/moda)
2. [Source](https://www.yapokupayu.ru/blogs/rubric/life)
3. [Source](https://www.yapokupayu.ru/blogs/rubric/dom)
4. [Source](https://www.yapokupayu.ru/blogs/rubric/krasota)