# Xiaomi

> Chinese electronics company

**Wikidata**: [Q1636958](https://www.wikidata.org/wiki/Q1636958)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Xiaomi)  
**Source**: https://4ort.xyz/entity/xiaomi

## Summary
Xiaomi is a Chinese electronics company founded in 2010 by Lei Jun, known for producing affordable smartphones, smart home devices, and other consumer electronics. It operates globally and is recognized for its MIUI operating system and ecosystem of interconnected devices.

## Key Facts
- **Founded**: April 6, 2010
- **Founders**: Lei Jun, Lin Bin, Huang Jiangji
- **Headquarters**: Beijing, China
- **Key Products**: Smartphones (e.g., Redmi, Mi series), smart home devices, wearables (e.g., Mi Band), tablets, laptops
- **Operating System**: MIUI (based on Android)
- **Subsidiaries**: Redmi, POCO, Xiaomi Auto
- **Stock Exchange**: Hong Kong Stock Exchange (ticker: 1810.HK)
- **Revenue (2023)**: $76.2 billion
- **Employees (2023)**: ~16,683
- **Global Presence**: Operates in over 80 countries
- **Notable Models**: Redmi Note series, Mi Mix series, POCO F1
- **Market Position**: Leading smartphone vendor in emerging markets

## FAQs
### Q: When was Xiaomi founded?
A: Xiaomi was founded on April 6, 2010.

### Q: What is Xiaomi's most popular product line?
A: The Redmi series is Xiaomi's best-selling smartphone lineup, known for affordability and high specifications.

### Q: What operating system do Xiaomi devices use?
A: Xiaomi devices run MIUI, a customized version of Android, offering unique features and design.

### Q: Where is Xiaomi headquartered?
A: Xiaomi's headquarters are in Beijing, China.

### Q: What are Xiaomi's key subsidiaries?
A: Xiaomi owns Redmi (budget smartphones), POCO (mid-range devices), and Xiaomi Auto (electric vehicles).

## Why It Matters
Xiaomi revolutionized the smartphone industry by offering high-specification devices at lower price points than competitors, democratizing access to advanced technology. Its ecosystem strategy integrates smartphones with smart home devices, creating a seamless user experience. Xiaomi's influence extends beyond hardware; its MIUI operating system and app store foster a dedicated developer community. The company's rapid global expansion and strategic partnerships have solidified its role as a major player in consumer electronics, challenging established brands like Samsung and Apple in key markets.

## Notable For
- **Disruptive Pricing**: Pioneered the "high-spec, low-price" model, reshaping the smartphone market.
- **Ecosystem Integration**: Develops a wide range of interconnected devices (smartphones, wearables, home appliances) under a unified brand.
- **MIUI Customization**: Offers extensive software customization options, enhancing user experience.
- **Global Expansion**: Successfully entered markets in India, Europe, and Southeast Asia, adapting products to local needs.
- **Innovation**: Introduced groundbreaking features like the Mi Mix's bezel-less design and fast charging technologies.

## Body
### History and Founding
Xiaomi was founded in 2010 by Lei Jun, a serial entrepreneur, with the goal of creating high-quality, affordable electronics. The company launched its first smartphone, the Mi 1, in 2011, gaining immediate popularity in China for its performance and price.

### Product Ecosystem
Xiaomi's product portfolio spans smartphones, tablets, laptops, smart TVs, and IoT devices. The Redmi series targets budget-conscious consumers, while the Mi series focuses on premium features. The POCO sub-brand caters to gamers and tech enthusiasts with powerful mid-range devices.

### Software and Services
MIUI, Xiaomi's proprietary operating system, enhances Android with unique features like theme customization and performance optimizations. The company also operates the Mi Store, offering apps, games, and cloud services tailored to its ecosystem.

### Global Strategy
Xiaomi expanded aggressively into international markets, leveraging online sales and social media marketing. Partnerships with local retailers and telecom providers helped establish its presence in regions like India, where it became the top smartphone brand by 2020.

### Financial Performance
Xiaomi's revenue grew from $12 billion in 2015 to $76.2 billion in 2023, driven by smartphone sales and ecosystem product growth. The company listed on the Hong Kong Stock Exchange in 2018, raising $4.7 billion in its IPO.

### Challenges and Controversies
Xiaomi faced criticism for aggressive pricing strategies impacting profitability and concerns over data privacy practices. Regulatory hurdles in markets like India and the U.S. also posed challenges to its global expansion.

### Future Initiatives
Xiaomi is investing in electric vehicles through its Xiaomi Auto subsidiary, aiming to launch its first EV by 2024. The company continues to innovate in AI, 5G, and smart home technologies, solidifying its position as a leader in the digital lifestyle sector.

## References

1. GRID Release 2017-05-22
2. [Source](https://sanctions.nazk.gov.ua/en/boycott/25/)
3. [Fortune.com unicorn list. 2016](https://fortune.com/unicorns/2016/xiaomi/)
4. [Source](https://www.negociosyemprendimiento.org/2022/11/historia-xiaomi.html)
5. [Source](https://www.dienmayxanh.com/kinh-nghiem-hay/xiaomi-la-hang-cua-nuoc-nao-co-tot-khong-co-nen-1272101)
6. Freebase Data Dumps. 2013
7. [XIAOMI CORPORATION ANNUAL RESULTS ANNOUNCEMENT FOR THE YEAR ENDED DECEMBER 31, 2018](https://i01.appmifile.com/webfile/globalweb/company/ir/announcement_us/ANNUAL_RESULTS_2018.pdf)
8. Global LEI Index
9. [Source](http://km.aifb.kit.edu/services/crunchbase/)
10. Google Knowledge Graph
11. [Source](https://www.zhihu.com/question/316647283/answer/627275619)
12. [Source](https://www.zhihu.com/question/325266883/answer/689708889)
13. [Source](https://www.zhihu.com/search?q=%E5%B0%8F%E7%B1%B3%E8%B4%A2%E6%8A%A5&type=content#小米财报发布&小米发布_Q1_财报)
14. Microsoft Academic Knowledge Graph
15. [Source](https://golden.com/wiki/Xiaomi-39R356P)
16. [Working at Xiaomi | Glassdoor](https://www.glassdoor.sg/Overview/Working-at-Xiaomi-EI_IE606368.11,17.htm?countryRedirect=true)
17. Name Suggestion Index
18. [XIAOMI latest news & coverage](https://www.channelnewsasia.com/news/topic/xiaomi)
19. [OpenAlex](https://docs.openalex.org/download-snapshot/snapshot-data-format)
20. Wikirate