# Worse is worse and better doesn't matter?: The effects of favorable and unfavorable environmental information on consumers’ willingness to pay

> Research article (Journal of Industrial Ecology, 2021) · cited 18× · AI/ML

**Wikidata**: [openalex:W3169058082](https://www.wikidata.org/wiki/openalex:W3169058082)  
**Source**: https://4ort.xyz/entity/worse-is-worse-and-better-doesn-t-matter-the-effects-of-favorable-and-unfavorable-environmental-information-on-consumers