# Work-to-Unlock Rewards: Leveraging Goals in Reward Systems to Increase Consumer Persistence

> Research article (Journal of Consumer Research, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4206907873](https://www.wikidata.org/wiki/openalex:W4206907873)  
**Source**: https://4ort.xyz/entity/work-to-unlock-rewards-leveraging-goals-in-reward-systems-to-increase-consumer-persistence