# Words Meet Photos: When and Why Photos Increase Review Helpfulness

> Research article (Journal of Marketing Research, 2023) · cited 82× · AI/ML

**Wikidata**: [openalex:W4362465228](https://www.wikidata.org/wiki/openalex:W4362465228)  
**Source**: https://4ort.xyz/entity/words-meet-photos-when-and-why-photos-increase-review-helpfulness