# Word-of-mouth vs. mass media: their contributions to destination image formation

> Research article (Anatolia, 2016) · cited 71× · AI/ML

**Wikidata**: [openalex:W2563083193](https://www.wikidata.org/wiki/openalex:W2563083193)  
**Source**: https://4ort.xyz/entity/word-of-mouth-vs-mass-media-their-contributions-to-destination-image-formation