# Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network

> Research article (Marketing Science, 2019) · cited 68× · AI/ML

**Wikidata**: [openalex:W2956163013](https://www.wikidata.org/wiki/openalex:W2956163013)  
**Source**: https://4ort.xyz/entity/word-of-mouth-observed-adoptions-and-anime-watching-decisions-the-role-of-the-personal-vs-the-community-network