# WOM source characteristics and message quality: the receiver perspective

> Research article (Marketing Intelligence & Planning, 2018) · cited 42× · AI/ML

**Wikidata**: [openalex:W2791078155](https://www.wikidata.org/wiki/openalex:W2791078155)  
**Source**: https://4ort.xyz/entity/wom-source-characteristics-and-message-quality-the-receiver-perspective