# Will they pitch or will they switch? Comparing Chinese and American consumers

> Research article (Psychology and Marketing, 2018) · cited 16× · AI/ML

**Wikidata**: [openalex:W2794271919](https://www.wikidata.org/wiki/openalex:W2794271919)  
**Source**: https://4ort.xyz/entity/will-they-pitch-or-will-they-switch-comparing-chinese-and-american-consumers