# Will coolness factors predict user satisfaction and loyalty? Evidence from an artificial neural network–structural equation model approach

> Research article (Information Processing & Management, 2022) · cited 31× · AI/ML

**Wikidata**: [openalex:W4304118954](https://www.wikidata.org/wiki/openalex:W4304118954)  
**Source**: https://4ort.xyz/entity/will-coolness-factors-predict-user-satisfaction-and-loyalty-evidence-from-an-artificial-neural-networkstructural-equatio