# Will comments change your opinion? The persuasion effects of online comments and heuristic cues in crisis communication

> Research article (Journal of Contingencies and Crisis Management, 2017) · cited 68× · AI/ML

**Wikidata**: [openalex:W2769295718](https://www.wikidata.org/wiki/openalex:W2769295718)  
**Source**: https://4ort.xyz/entity/will-comments-change-your-opinion-the-persuasion-effects-of-online-comments-and-heuristic-cues-in-crisis-communication