# Why we like to touch: Consumers' tactile esthetic appreciation explained by a balanced combination of unity and variety in product designs

> Research article (Psychology and Marketing, 2023) · cited 19× · AI/ML

**Wikidata**: [openalex:W4319983970](https://www.wikidata.org/wiki/openalex:W4319983970)  
**Source**: https://4ort.xyz/entity/why-we-like-to-touch-consumers-tactile-esthetic-appreciation-explained-by-a-balanced-combination-of-unity-and-variety-in