# Why We Don’t Click: Interrogating the Relationship Between Viewing and Clicking in Social Media Contexts by Exploring the “Non-Click”

> Research article (Journal of Computer-Mediated Communication, 2020) · cited 111× · AI/ML

**Wikidata**: [openalex:W3097374622](https://www.wikidata.org/wiki/openalex:W3097374622)  
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