# Why users share marketer-generated contents on social broadcasting Web sites: A cognitive–affective involvement perspective

> Research article (Journal of Organizational Computing and Electronic Commerce, 2017) · cited 16× · AI/ML

**Wikidata**: [openalex:W2749588042](https://www.wikidata.org/wiki/openalex:W2749588042)  
**Source**: https://4ort.xyz/entity/why-users-share-marketer-generated-contents-on-social-broadcasting-web-sites-a-cognitiveaffective-involvement-perspectiv