# Why the family business brand matters: Brand authenticity and the family firm trust inference

> Research article (Journal of Business Research, 2018) · cited 162× · AI/ML

**Wikidata**: [openalex:W2805812401](https://www.wikidata.org/wiki/openalex:W2805812401)  
**Source**: https://4ort.xyz/entity/why-the-family-business-brand-matters-brand-authenticity-and-the-family-firm-trust-inference