# Why switch? The role of customer variety-seeking and engagement in driving service switching intention

> Research article (Journal of Services Marketing, 2023) · cited 28× · AI/ML

**Wikidata**: [openalex:W4320726995](https://www.wikidata.org/wiki/openalex:W4320726995)  
**Source**: https://4ort.xyz/entity/why-switch-the-role-of-customer-variety-seeking-and-engagement-in-driving-service-switching-intention