# Why purchase generic medicine? A theory of planned behavior perspective

> Research article (Global Business and Organizational Excellence, 2023) · cited 10× · AI/ML

**Wikidata**: [openalex:W4385343653](https://www.wikidata.org/wiki/openalex:W4385343653)  
**Source**: https://4ort.xyz/entity/why-purchase-generic-medicine-a-theory-of-planned-behavior-perspective