# Why People Use TikTok (Douyin) and How Their Purchase Intentions Are Affected by Social Media Influencers in China: A Uses and Gratifications and Parasocial Relationship Perspective

> Research article (Journal of Interactive Advertising, 2021) · cited 149× · AI/ML

**Wikidata**: [openalex:W4200136547](https://www.wikidata.org/wiki/openalex:W4200136547)  
**Source**: https://4ort.xyz/entity/why-people-use-tiktok-douyin-and-how-their-purchase-intentions-are-affected-by-social-media-influencers-in-china-a-uses-