# Why Johnny Can’t Prompt: How Non-AI Experts Try (and Fail) to Design LLM Prompts

> Research article (Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems, 2023) · cited 761× · AI/ML

**Wikidata**: [openalex:W4366548330](https://www.wikidata.org/wiki/openalex:W4366548330)  
**Source**: https://4ort.xyz/entity/why-johnny-cant-prompt-how-non-ai-experts-try-and-fail-to-design-llm-prompts