# Why firms go green and how green impacts financial and innovation performance differently: An awareness-motivation-capability perspective

> Research article (Asia Pacific Journal of Management, 2019) · cited 79× · AI/ML

**Wikidata**: [openalex:W2947708713](https://www.wikidata.org/wiki/openalex:W2947708713)  
**Source**: https://4ort.xyz/entity/why-firms-go-green-and-how-green-impacts-financial-and-innovation-performance-differently-an-awareness-motivation-capabi